Sports company PUMA and gaming gear company PLAYSEAT have developed revolutionary seating for active gamers, building on PLAYSEAT’s innovation and PUMA’s extensive ergonomic and material research to turn gaming into an active experience.
The PLAYSEAT | PUMA game seat, which will be presented to media at the world’s biggest video game expo, gamescom 2019 in Cologne in collaboration with Koch Media GmbH. The seat will allow gamers to maintain an active, correct sitting position with total freedom of movement and complete control. The PLAYSEAT | PUMA game seat will be ready for presentation for press and business partners at the booth of Koch Media in Hall 4.2.
“We have to start seeing gamers as athletes, with requirements particular to their sport,” said Charles Johnson, Global Director of Innovation at PUMA. “As a sports company, we want to offer these athletes the products they need to perform at the very top.”
Using high-tech, breathable materials developed by PUMA, the game seat adapts to players’ positions as they get immersed in the on-screen action, while remaining comfortable even after many hours of play. It does not matter whether you are a top-level esports athlete, a console gamer, a mobile gamer or just watching your favorite show. With ultimate control at the core of its development, the game seat ensures that players and users of all levels, ages, shapes and sizes can find their ideal sitting position.
“Gaming is greater with full sitting control,” said Fernando Smit, President and Founder of PLAYSEAT. “That’s why we felt the need to change sitting of gamers from the traditional couch or even on the floor in front of their screens, so we created something truly unique.”
Stephan Schmidt, Head of International Marketing at Koch Media states:” We are delighted to team up with PUMA and PLAYSEAT on this year’s gamescom to show this innovation in gaming to our core games and general interest media at our booth. We are sure this will be a major success for our long-term friends from PLAYSEAT and happy to support them during the show.”
The PLAYSEAT | PUMA game seat will be available in November 2019 and a community will be created for those who want to be among the first to try out this revolutionary seat.